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Research papers

Pavlov revisited

After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study...

Catalogue: Panel Research 2008
Authors: Bert Borggreve, Mike Friedman, Kristof De Wulf
Company: Kraft Heinz Company
October 24, 2008
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Citation

Borggreve, Friedman and De Wulf (2008a, October 24). Pavlov revisited. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pavlov-revisited


Research papers

Beyond benchmarking

How can scores from a concept tested in Germany be reliably compared with those from the same concept tested in China? Measured and true concept scores can widely vary between countries due to e.g. cultural response behavior, response styles, time...

Catalogue: Innovate 2008
Authors: Filip De Boeck, Kristof De Wulf, Annelies Verhaeghe
Company: InSites Consulting
June 16, 2008
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Citation

De Boeck, De Wulf and Verhaeghe (2008a, June 16). Beyond benchmarking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-benchmarking


Research papers

Duplication and multisource panel recruitment

This paper sheds a first light on the question whether or not the recruitment type of access panel members as well as duplication (i.e. respondents belonging to multiple panels) really makes a difference in terms of the quality of the research data...

Catalogue: Panel Research 2007
Authors: Sam Berteloot, Kristof De Wulf
October 28, 2007
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Citation

Berteloot and De Wulf (2007a, October 28). Duplication and multisource panel recruitment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/duplication-and-multisource-panel-recruitment


Research papers

Social class and life style differences between modes of data collection

This paper assesses the external validity of research results from an online internet panel compared to mail, telephone and paper pencil samples.Social class, product consumption and usage as well consumer values are analysed for differences....

Catalogue: Panel Research 2006
Authors: Kristof De Wulf, Bert Weijters, Niels Schillewaert
Company: InSites Consulting
October 8, 2006
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Citation

De Wulf, Weijters and Schillewaert (2006a, October 08). Social class and life style differences between modes of data collection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-class-and-life-style-differences-between-modes-of-data-collection


Research papers

The battle for loyal customers

This paper focuses on two different strategies that companies can use in order to increase customer loyalty: a relationship strategy which is intended to build long-term relationships with individual customers and a reward strategy which is intended...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Kristof De Wulf, Patrick Van Kenhove
November 1, 1996
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Citation

De Wulf and Van Kenhove (1996a, November 01). The battle for loyal customers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-battle-for-loyal-customers-